Aquetong Estate
A great property can get lost without the right storytelling. This campaign helped turn a complex estate into a clear lifestyle vision — and that changed everything.
Overview
When this modern Bucks County estate returned to market after a failed listing, I was brought in to help craft a content strategy that would capture its scale, sophistication, and lifestyle potential. Working closely with the agents and videographer, I helped shape the creative direction for both the launch video and social media rollout, translating the property's most compelling features into visual narratives that would resonate with luxury buyers.
Strategy
The challenge: the home had already been listed once before, and despite its architectural pedigree and luxury features, it failed to find traction. Our new goal was to position it as an immersive lifestyle experience — not just a home, but a compound built for entertaining, wellness, and escape.
To do that, I focused the content strategy on three key areas:
Luxury meets technology – highlighting LOXONE smart integration, La Canche range, and glass elevator
Entertaining potential – emphasizing the event pavilion, wine cellar, and terraces
Multi-structure versatility – showing off the guest cottage, carriage house, and private acreage
System & Execution
I led creative direction on:
The listing video shoot — advising on framing, sequencing, and narrative structure to ensure the visuals aligned with our messaging goals
The social media campaign — scripting captions, pulling stills from video, and organizing the campaign into high-impact, swipe-worthy moments across Instagram Reels, Stories, and static posts
Launch collateral strategy — worked with agents to craft language and visual flow for teaser emails, listing page copy, and outbound agent packages
Outcomes
Video and social content generated renewed interest and dramatically increased engagement within the first 10 days post-launch
The property's perception shifted from “difficult to market” to “uniquely luxurious,” drawing attention from outside Bucks County and NYC-based buyers
Listing agents reported a marked increase in qualified showings and buyer inquiries following campaign rollout