I’ve created dozens of strategic marketing plans - some for multimillion-dollar properties, others for statewide academic initiatives. Whether building from scratch or refining an existing brand, I focus on aligning business goals with smart, actionable strategy. From competitive analysis and audience targeting to campaign rollout and performance tracking, each plan is customized to meet the needs of real clients in the real world. My graduate work further deepened my research skills and ability to apply insight to action.

Although most of this work is confidential, reach out to me if you’d like specific examples.

Full-scope email campaigns designed to drive engagement and reinforce brand messaging, including visual layout, CRM segmentation, content creation, and timed delivery aligned with larger digital strategies.

Shown here is a campaign that pairs micro-market insights with notable sales activity across Bucks County - created to inform, engage, and connect with top-tier clients and stakeholders through data, storytelling, and clear calls to action.

Click here to read the case study on this campaign.

Content crafted for digital platforms with a focus on tone, timing, and brand consistency, balancing engagement and storytelling across static, video, and carousel formats.

Pictured above is the @kurfiss_sir Instagram account. I championed the push to make social media (particularly video) a strategic priority across our organization. As a result, we’ve had viral moments, measurable lead generation, and sustained engagement growth.

Click here to view Kurfiss Sotheby’s International Realty’s Instagram.

Thoughtfully designed print pieces, from luxury brochures to editorial publications, created to elevate brand perception and align seamlessly with broader campaign goals.

Pictured here is the Two Rivers Magazine, a publication I led from concept to completion, including copywriting, design direction, photo selection, advertiser coordination, and production oversight.

Click here to view the publication.

I’ve developed and refined brand identities for a wide range of organizations, including higher education systems, technology companies, and multimillion-dollar real estate developments. From full-scale launches to rebrands, I’ve built everything from logos and voice guides to complete visual systems. Highlights include branding the Universities of Louisiana’s statewide “For Our Future” conference and leading the identity for The Dilworth, a $20M+ luxury property.

Pictured above is brand identity work for The Dilworth, including logo design, messaging, and visual standards applied across digital and environmental assets to maintain a cohesive luxury presence.

Click here to read more about the Dilworth project.

From brand positioning to editorial content, my writing blends strategic clarity with creative tone.

Pictured here is a print campaign from the Philadelphia Inquirer designed to introduce a new team leader and highlight the firm's unique value proposition. This was written and structured to engage both agents and clients while reinforcing brand identity. I also have experience writing press releases, blog posts, editorials, and more.

Click here to view my blog.

Personal work keeps me creatively grounded and inspired. From designing a best friend’s wedding invitations to conceptual rebrands for brands I love. I love the challenge of crafting an identity that feels personal and intentional, especially when the stakes are emotional, not commercial. Whether it’s a one-night event or a made-up branding world, I believe how something looks and feels can be just as meaningful as what it’s for.
(Except maybe for weddings... those are their own beast.)