Linden Hill Estates

Overview

Linden Hill is one of the most architecturally significant estates in the Greater Philadelphia area. When the historic Main Line property was subdivided into five luxury parcels, I led the complete rebranding and launch strategy to position the development as an ultra-premium residential opportunity — one rooted in prestige, legacy, and timeless design.

Strategy

The challenge was unique: how do you preserve the aura of a French Normandy-style estate while also introducing a new vision for modern living across multiple parcels?

Key strategic goals:

• Reinforce the estate’s historic cachet while making the subdivided lots feel coherent and equally prestigious

• Reach ultra-high-net-worth buyers in key East Coast feeder markets

• Deliver a marketing experience as bespoke as the property itself

I developed a visual identity, tone of voice, and media strategy that positioned Linden Hill as a rare chance to own legacy-caliber land with architectural distinction.

System & Execution

I led and executed the full marketing program, including:

Branding & Creative Direction

• Visual identity and naming treatment: Linden Hill Residences

• Design direction for print materials, video content, and digital landing pages

• Storytelling tone focused on heritage, legacy, and French-style refinement

Digital & Media Strategy

• Developed media plan targeting HNW individuals across the Northeast corridor

• Ran digital display campaigns across WSJ, Bloomberg, CNBC, Forbes, and Reuters

• Created ads in multiple sizes (970x250, 728x90, 300x600, 300x250) with copy and creative tailored to site placements

Video & Web

• Worked with production teams to storyboard and guide the cinematic listing video

• Oversaw launch of www.lindenhillresidences.com, ensuring alignment across visuals, voice, and experience

Visuals to include on the page:

• Screenshot of lindenhillresidences.com homepage

• Still frames or clips from the listing video (source)

• Digital ad mockups (from campaign report or recreate)

• Photos of print brochures or signage if available

Outcomes

• All five parcels sold, totaling $20M+ in residential real estate

• Digital campaign delivered 750,000 impressions across top-tier luxury and financial publications

• Listing video received major exposure on Sotheby’s global blog and corporate channels

• Campaign reinforced Kurfiss SIR’s dominance in the ultra-luxury Main Line market