The best type of marketing…
Some of my favorite marketing moments from some of my favorite brands this summer.
Case Study: Micro-Market Reports That Drove Real Engagement
A targeted email campaign series featuring micro-market insights across four regions, with Bucks County outperforming due to timely press coverage and strategic positioning.
Design Lessons From a City That Doesn’t Try Too Hard
Philadelphia has shifted something in the way I see and feel aesthetically pleasing people, places, and things. Philly has made me rethink that very TikTok trendy “clean girl” aesthetic and realize something pretty obvious... that’s not reality - especially not in Philadelphia.
The Interview Question That Stumped Me: “How Do You Know You Have Taste?”
A thoughtful take on the interview question “Do you have taste?” and what it really means to define creative instinct in marketing and branding.