Case Study: Micro-Market Reports That Drove Real Engagement
In Q1 2025, I led the creation and rollout of a digital campaign series featuring Micro-Market Reports for four of our key regions: Bucks County, Chester County, the Main Line, and Greater Philadelphia. Each report was tailored to reflect current activity in its respective market, paired with high-end visuals, recent sales, and links to active listings.
The campaign was designed to serve two key purposes:
Educate top-tier clients and internal stakeholders on market movement
Reinforce Kurfiss Sotheby’s positioning as a leading voice in luxury real estate analytics
Each campaign was customized by region, but Bucks County’s report outperformed all others by a noticeable margin. The standout success was driven in part by recent attention Bucks County received in the press for being one of Pennsylvania’s fastest-growing luxury markets, thanks to a continued influx of buyers seeking historic homes, land, and more space outside the city.
We used that momentum to our advantage—emphasizing recent sales, current availability, and market insights specific to the area. The Bucks County email alone was sent to over 2,000 curated contacts, generating a 76% open rate and more than 100 unique link clicks, far exceeding industry benchmarks. Agents reported sharing the content directly with buyers who were actively looking in the area, and the report became a conversation starter that positioned our team as both informed and proactive.
This campaign was a full-scope effort, from visual design and content planning to CRM segmentation and send strategy. It’s a strong example of how timing, brand alignment, and local knowledge can turn a standard report into a high-performing, high-value touchpoint.
