Swimply — the “Airbnb for pools” — brought me in to help launch their first large-scale outdoor campaign. My role was to translate their playful brand voice into bold, highly visible creative that would drive downloads and press coverage across major U.S. markets.

Strategy

Swimply needed a concept that felt premium but accessible, with copy that stood out on billboards, subways, and buses in LA, Miami, and NYC. The brand also needed a system to scale this across multiple creative formats and media buys.

System & Execution

I developed:

• Campaign concept and messaging frameworks for large-scale ads such as billboards

• Art direction for static and animated placements

• Ad specs across OOH, transit, and digital

• Scalable layout templates in Adobe InDesign

• Brand compliance workflows with Swimply’s internal team

Outcomes

• Campaign ran in 3 top DMAs and was featured in Adweek

• Helped drive Swimply’s most successful summer-to-date in user acquisition

• Delivered final toolkit under tight timeline with complete creative coverage for all media