https://www.jessiegabor.com/blog daily 0.75 2026-02-27 https://www.jessiegabor.com/blog/the-best-type-of-marketing monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/1cb129e9-43be-4174-bd1a-b88843564e59/apperal+spritz Blog - The best type of marketing… - LINK TO TIKTOK Imagine walking through Williamsburg and spotting a CRAZY splash of random people with orange cocktails. Obviosly, we know it’s an Aperol Spritz. The brand knew their iconic orange drink would make enough of an impact to not require a logo. 100 people casually strolled with Aperol Spritz in hand a few days ago in NYC. It wasn’t a bar or billboard—it was a spontaneous summer parade. Experiential marketing at its best. Super playful, shareable online, and utterly in sync with a warm afternoon in NYC. https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/281839f2-ab53-4701-b911-fc1ccbbaf89e/Screenshot+2025-06-11+at+10.43.13%E2%80%AFPM.png Blog - The best type of marketing… - Featured on deuxmoi Instagram account This literally happened yesterday (or maybe today), the Jonas Brothers roll silently through Greenwich Village on vintage-style pedicab, dressed-down and blending in like locals. No press releases, just people with Iphones catching Joe pedaling past. They weren’t on their phones and were basically stoic the entire time. This was either done for some sort of ad or press event. I suspect it was for pure PR for their upcoming stadium concerts (who the All American Rejects are opening for). Yes - I’m considering buying tickets. Fans went crazy online, picking apart every frame and theorizing - is it a video shoot, a surprise concert, or just a promo? The un-announced approach tap‑dances right into fans’ FYPs, making it feel authentic rather than ad‑driven. Video was posted by Deuxmoi, an infamous celeb gossip Instagram account (the modern day PC Perez Hilton) I think this move was intentional by the Jonas Brothers, another layer of them understanding their fan base (mostly women, aged 25-35). Well done, Jo Bros. Well done. https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/712ad37d-182c-4301-a849-59af01cbaa68/Screenshot+2025-06-11+at+10.50.53%E2%80%AFPM.png Blog - The best type of marketing… - Photo featured on Reddit. This one’s genius: a massive billboard-sized wall painted in the electric, now iconic, shade known as “brat green,” with evolving text. Starting early May 2024, Charli and her team had murals/messages tied to her Brat album, live‑streamed the mural builds, and created a site for fans The wall evolved - first “brat,” then album lyrics, then “ok, bye!”—and each change lit up TikTok, Instagram, and news outlets. Recently, the wall came back again, marking the “forever <3” message at the one year anniversary of Brat. Wow - she really is playing with the "tension of not going away.” The entirety of the rest of this marketing release could be an entire blog, news segment, research paper, etc. Man, what a marketing campaign. Her Brat album release will be a marketing case study for the ages. It’s a year later and this release marketing is still going… please give that team a raise. Miss XCX is singlehandedly bringing guerrilla marketing back. We love to see it. https://www.jessiegabor.com/blog/entry-03-gpy88 monthly 0.5 2025-06-11 https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/19ee6f5c-6af6-40da-ad96-6e31b137b0b4/Screenshot+2025-06-11+at+1.13.05%E2%80%AFPM.png Blog - Case Study: Micro-Market Reports That Drove Real Engagement In Q1 2025, I led the creation and rollout of a digital campaign series featuring Micro-Market Reports for four of our key regions: Bucks County, Chester County, the Main Line, and Greater Philadelphia. Each report was tailored to reflect current activity in its respective market, paired with high-end visuals, recent sales, and links to active listings. The campaign was designed to serve two key purposes: Educate top-tier clients and internal stakeholders on market movement Reinforce Kurfiss Sotheby’s positioning as a leading voice in luxury real estate analytics Each campaign was customized by region, but Bucks County’s report outperformed all others by a noticeable margin. The standout success was driven in part by recent attention Bucks County received in the press for being one of Pennsylvania’s fastest-growing luxury markets, thanks to a continued influx of buyers seeking historic homes, land, and more space outside the city. We used that momentum to our advantage—emphasizing recent sales, current availability, and market insights specific to the area. The Bucks County email alone was sent to over 2,000 curated contacts, generating a 76% open rate and more than 100 unique link clicks, far exceeding industry benchmarks. Agents reported sharing the content directly with buyers who were actively looking in the area, and the report became a conversation starter that positioned our team as both informed and proactive. This campaign was a full-scope effort, from visual design and content planning to CRM segmentation and send strategy. It’s a strong example of how timing, brand alignment, and local knowledge can turn a standard report into a high-performing, high-value touchpoint. https://www.jessiegabor.com/blog/entry-01-ccrhy monthly 0.5 2026-02-27 https://www.jessiegabor.com/blog/entry-02-w8ay6 monthly 0.5 2026-02-27 https://www.jessiegabor.com/home daily 1.0 2026-01-30 https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/e2b9f231-a838-4e1a-a6ce-6b3a4a5a6ead/Distinction+Full+Size.jpg Home https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/3aa453a5-31c9-429b-82b5-7ab212d9e9c1/newspaper+mock-up_.jpg Home https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/19ee6f5c-6af6-40da-ad96-6e31b137b0b4/Screenshot+2025-06-11+at+1.13.05%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/00f96e24-e3a4-4371-87ad-03a61847e05f/DilworthVerticleSignMockupV2.jpg Home https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/871f42da-550b-4ff0-ad8b-33594bae1c74/Kurfiss+Social+Media+Posts+ED2-02.jpg Home https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/987b2271-07cf-4738-81a4-358fdf4cd0d5/CRD-morganandtaylor-961.jpg Home https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/d98cf6d4-d78c-4556-bd14-78d8055120d3/Screenshot+2025-06-11+at+9.55.54%E2%80%AFPM.jpg Home https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/e798833f-8c5e-491a-b540-0e2fd9fda73c/Beige+and+Cobalt+Modern+Retro+Logo+%281%29.png https://www.jessiegabor.com/lookbook daily 0.75 2025-06-12 https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/e2b9f231-a838-4e1a-a6ce-6b3a4a5a6ead/Distinction+Full+Size.jpg Work https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/19ee6f5c-6af6-40da-ad96-6e31b137b0b4/Screenshot+2025-06-11+at+1.13.05%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/871f42da-550b-4ff0-ad8b-33594bae1c74/Kurfiss+Social+Media+Posts+ED2-02.jpg Work https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/00f96e24-e3a4-4371-87ad-03a61847e05f/DilworthVerticleSignMockupV2.jpg Work https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/987b2271-07cf-4738-81a4-358fdf4cd0d5/CRD-morganandtaylor-961.jpg Work https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/3aa453a5-31c9-429b-82b5-7ab212d9e9c1/newspaper+mock-up_.jpg Work https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/33c98fe3-906f-47f6-899c-54489989e3e7/Screenshot+2025-06-11+at+9.55.54%E2%80%AFPM.jpg Work https://www.jessiegabor.com/contact daily 0.75 2026-02-27 https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/4686f58b-98e0-48c5-bb28-ad3c5aa2f2ff/Jessie+Gabor https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/30a454da-20c6-478b-8f82-102407fba440/Photo37.jpg https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/ab859022-505c-4480-ae3d-5e48fe4f6ae1/Screenshot+2026-02-27+at+2.07.49%E2%80%AFPM.png https://www.jessiegabor.com/portfolio daily 0.75 2026-01-30 https://www.jessiegabor.com/portfolio/project-four-c9f4z-6rjmd monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/684872e75a09d76c00c609df/57756e2f-95b9-4b84-8dfa-2ed244cb887c/Invitation+Proof-1_LH.jpg Branding Projects - 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